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Know Your Audience...
You can have the most beautiful website in the world...but it is no
use if you are not saying the right things to the right people...
The first step in designing a successful website is to identify your key target audiences. The questions you must answer are:
- Who are your online stakeholders?
- What tasks do they want to achieve online?
Typically, many companies want to satisfy the following stakeholder groups:
- Staff
- Business partners
- Potential customers (segmented)
- Existing customers (segmented)
- Media
- Others?
Add value to your target audiences
Once the key stakeholder groups have been identified, a 'stakeholder/requirements' matrix will help you to develop added value online services to meet the needs of these individual groups.
For example, to satisfy the needs of the media, adding a news resource/library of press releases and photos will allow them to browse and download news items, case studies etc from your site.
To satisfy the needs of potential customers, general background information on your company, an overview of your services, your unique selling proposition (USP) and pricing will allow them to understand your offering and hopefully encourage them to become a customer.
Recent Clients
MQM Interactive was formed in 1998 - since then, we have worked with a wide range of small and medium-sized businesses and large public sector organisations: