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What is Autonomic Marketing?
Intelligent marketing systems that know what your customers want...
Autonomic Marketing is a new field of research in e-commerce and m-commerce that refers to the self-managing characteristics of (distributed) e-marketing systems; systems that can adapt to unpredictable changes within the market whilst, at the same time, hiding any intrinsic complexity to users.
A true autonomic marketing system can make decisions on its own using high-level business and marketing policies and logic - it will constantly check and optimise itself and automatically adapt itself to changing conditions.
An autonomic marketing framework is composed of autonomic components interacting with each other and may be seen in terms of two main control loops (local and global). Within the logical framework are self-monitoring controls that allow for self-adjustment, gaining knowledge and planning.
The objective is to achieve marketing software policies and logic based on self-awareness and an awareness of the (marketing) environment within which the system operates.
Interconnectivity of marketing systems and devices are in danger of becoming unmanageable; this means developers and system architects are unable to anticipate, design and maintain the complexity of interactions. The aim of autonomic marketing systems is to develop self-managing marketing software to free marketeers from low-level activities while delivering improved system behavior and marketing outcomes.
For the past 15 years, we have been consulting with clients in the field of database marketing, e-marketing, business process re-engineering and client relationship management systems to optimise:
- Data Capture & Data Mining in Product Development, Marketing and Service Delivery
- (Electronic) Relationship Marketing
- Intelligent (Marketing Software) Agents & Collaboration Systems
- Marketing Information & Communications Systems
If you would like to find out more about our consultancy services, please contact us at info@mqm.co.uk.
Recent Clients
MQM Interactive was formed in 1998 - since then, we have worked with a wide range of small and medium-sized businesses and large public sector organisations: